/campaigns/:campaignId/analytics.
The funnel
| Stage | Counted when |
|---|---|
| Enrolled | The customer matched the audience and a trigger fired |
| Sent | The message left EDGR |
| Delivered | The provider confirmed delivery, where the channel reports it |
| Opened | An email pixel pinged back, or the channel reported a read |
| Clicked | A tracked link was followed |
| Replied | Inbound arrived that matches the thread |
| Handoff | An Exit — Handoff node fired, which is the goal |
Per-node numbers
Viewing a campaign on the Analytics tab overlays each node in the builder with what it did: sent, opened, clicked, replied. That tells you which step in a sequence loses people.Freshness
Figures refresh about once a minute. Reload for the current state.Opens are noisy. Gmail and corporate mail scanners fetch the tracking pixel before a human looks at the message, so treat the open rate as a trend rather than a count of people. Clicks and replies are reliable.