Trigger

trigger · action Every workflow starts here, and has exactly one.
FieldMeaning
titleLabel shown on the canvas
typemanual, schedule, webhook or event
triggerIdWhich configured trigger this node represents
payloadThe data a webhook or event trigger carried in
See Triggers.

Wait

wait · action Holds the customer in place before the next step.
FieldMeaning
waitTypeduration for a relative wait, until-date for an absolute one
durationMsHow long to wait in milliseconds, entered as a number and a unit
untilDateAn ISO date, when waitType is until-date
Put a Wait between two sends. A day is the shortest gap that reads as human; 24 to 72 hours between follow-ups is the usual range.

Conditional Split

conditional-split · branch Forks the flow into several named branches. Each branch must begin with a Path node holding the rule for entering it.
FieldMeaning
branches[]One { id, label } per branch, which is what the editor and analytics show
delayMsAn optional delay before the split fires

Path

path · action Sits immediately after a Conditional Split and guards its branch. A customer who fails the rule stops there.
FieldMeaning
gatecustom-rules to test the rules below, always-run to let everyone through
rules[]The comparisons to run
matchall to require every rule, any to require one
Each rule is an input — usually a {{...}} expression — a condition, and a value. The conditions are equals, not-equals, greater-than, less-than, contains, not-contains, starts-with, ends-with, empty and not-empty.
Use Conditional Split and Path when branches need to rejoin later. Use a condition on the arrow itself when you are branching on what a message did — replied, clicked, opened. See Builder.

Exit — Cooldown

exit-cooldown · action Ends the run because the customer is not ready, and parks them somewhere you can find them again.
FieldMeaning
segmentIdThe cooldown segment to move them into, usually a static one
criterionIdAn optional fit criterion to decay
scoreDeltaHow far to move that score, such as -0.2
reasonFree-form text logged with the exit
The run ends as canceled, since a cooldown is a cancellation with a reason.

Exit — Suppress

exit-suppress · action Ends the run and stops all future automated sending to that contact.
FieldMeaning
reasonunsubscribe, bounce, complaint, manual or do_not_contact. Defaults to manual
channelSuppress one channel only. Leave empty to suppress every channel
Suppression has no undo inside the flow. Lifting it is a manual act in the customer drawer that asks for a written reason. Reach for this node only on a real unsubscribe, a hard bounce, or a decision never to contact someone again.